Design and build

Once you have completed the research stages of your project, the next step is to design and build your website.

This stage involves several key components, each of which is just as important as the next. Take your time to get each thing right and it will help you a great deal later on.

Don’t rush anything at this stage and remember, you don’t want to launch your website until everything is perfect.

Website hosting

First thing is first, you need a host for your website. This is very important and there are several factors to consider:


Not only do you want to keep costs to a minimum for your own sake, but you also want to give yourself the best chance of making a profit from your project, and that means reducing costs wherever possible (or rather, wherever its sensible to do so).


A well performing host is very important as it will have a major impact on the speed of your website. As you will probably be aware, speed and loading time are factors that Google takes into consideration when ranking your website in the search engines. These are also factors that will impact on your site visitors – a slow website might mean losing the sale.


When you look at a website hosting provider, find out whether they provide site backups and also whether they are stored offsite. Backups are very important for the safety of your website.


Look for a hosting provider that will give you the support when you need it. A good way to determine the level of support that you are likely to receive from a host is by looking at customer reviews.

Recommended hosting provider

Web Hosting

Siteground provide a great hosting service at an affordable price. Their packages include 24/7 support, daily backups and a 30 day money back guarantee as standard.

purchasing your domain

Once you have your hosting package you will also need to purchase a domain name. You can purchase through the hosting provider, but I would recommend purchasing your domain separately from Namecheap ( Exclusive Offer: 15% off your first domain ). The advantage of purchasing your domain name separately is that you have a safety net in case your hosting provider goes down or suspends your account.

Once you have purchased your domain, simply update the nameservers to those provided by your host.

If you make a point of taking a periodic site backup and storing it locally then you have complete peace of mind for your sites safety. Even in the worst case scenario, if you hosting provider closes your account, then you can simply sign up with a new host, change the nameservers and restore the latest backup that you have stored locally.

Installing WordPress

Once you have your domain and hosting configured then you are ready to install WordPress. Most of the well known hosting providers will provide you with the ability to install WordPress automatically. This can normally be done from within Cpanel.

If you don’t have this option, then you can use the install guide from WordPress, available here.

WordPress themes

Once you have installed WordPress, you will need to set up a theme. There are lots of decent themes available for free in the WordPress themes repository, which you can find from within your WordPress dashboard under Appearance > Themes.

If you want something a bit more sophisticated then you can look at premium themes from a provider such as Themeforest.

Creating and Publishing your content

Once you have installed your WordPress theme its time to create your content. You should already have a content plan that you built in the research stages and so you just need to start putting together the content based on that plan.

You should end up with an article for each set of keywords. Each article should be targeting the primary niche and your aim is to cover that topic comprehensively. You should mention the primary keyword, the secondary keyword as well as various permutations of each of the keywords that you are targeting. Don’t try to over-optimize the content, keep it natural and keep the keyword density as low as possible (ideally somewhere around 1-3%).

Remember to research your content and link out to authorities within your niche and make sure you cover all of the common topics that you see when performing your research.

Further more, make sure that you interlink your content where appropriate. Spend time doing this as you write and publish each article as it not only adds value for your visitors and reduces bounce rate but it also improves topical relevance among all of the content on your website. In addition to this, it also allows the juice from any backlinks that you build to flow throughout your website.

Your fully built niche website

By the end of this stage you should have a fully built niche website that comprehensively covers your chosen micro niche.

At this stage you can set WordPress to index your website and allow it to be crawled by the search engines.

Now that your website is complete, you should allow some time for the site to be naturally indexed by Google and other search engines; don’t rush into building any backlinks just let. Give the site some time – 2-3 weeks – to settle.